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A NooCube review is only useful if it follows the current product. Here we assess the Brain Productivity formula described on its official website and explain why ThinkEase, rather than NooCube or our own Mind Vitality, is our first choice.
Our best overall recommendation
ThinkEase
We recommend ThinkEase first for the broader formula with stated doses and clean label. Rootana Pure Mind is second for its smaller serving; our own Mind Vitality formula is third.
See ThinkEase’s full formulaDo not mix the original formula with NAD products
The brand sells different propositions, and ingredient information from one should not be assigned to another. In the Brain Productivity formula, the website’s choline entry is VitaCholine. Claims about an older alpha-GPC recipe would therefore misdescribe the version being compared.
What we prefer about ThinkEase
ThinkEase gives citicoline its own 250 mg line and states 200 mg theanine. NooCube describes 100 mg theanine and a different choline source. These are concrete distinctions a buyer can use without assuming that twice the theanine means twice the benefit.
NooCube states its bacopa amount and extract specification. We prefer ThinkEase’s wider daily combination and the clarity of its individually quantified actives.
NooCube beside ThinkEase
Version assessed: Brain Productivity formula currently described on the official website. Comparison basis: Manufacturer’s daily formula amounts.
Amounts refer to the stated serving for each product, not one capsule. Extract weights, raw-herb equivalents and elemental mineral amounts are different measurements.
Swipe the table to see every product column.
| Ingredient | ThinkEase 4 capsules |
NooCube Manufacturer’s daily formula amounts |
|---|---|---|
| Acetyl L-carnitine | 750 mg; hydrochloride | Presence not verified from the assessed source |
| Lion’s mane | 550 mg; fruiting body | Presence not verified from the assessed source |
| Bacopa | 300 mg; 50% bacosides | 250 mg; 12:1 concentrate, 20% bacosides |
| N-acetyl L-tyrosine | 275 mg | Not included in the N-acetyl form; L-tyrosine is listed separately |
| Citicoline | 250 mg | Presence not verified from the assessed source |
| L-theanine | 200 mg | 100 mg |
| Rhodiola | 200 mg; 3% rosavins and 1% salidroside | Presence not verified from the assessed source |
| Phosphatidylserine | 100 mg; sunflower | Presence not verified from the assessed source |
| Pine bark | 75 mg; 95% proanthocyanidins | Presence not verified from the assessed source |
| Saffron | 30 mg; 0.3% safranal | Presence not verified from the assessed source |
| PQQ | 10 mg | Presence not verified from the assessed source |
| Lutein | 10 mg | Included within Lutemax 2020; individual amount not verified |
| Zeaxanthin | 2 mg | Included within Lutemax 2020; individual amount not verified |
| Vitamin B6 | 2.5 mg; P5P | Presence not verified from the assessed source |
| Folate | 167 mcg DFE from 100 mcg L-5-methylfolate | Presence not verified from the assessed source |
| Vitamin B12 | 7.5 mcg; methylcobalamin | 2.5 mcg; form not verified |
| Panax ginseng | Not included | 20 mg; 8:1 concentrate |
| Pterostilbene | Not included | 140 mcg |
| Resveratrol | Not included | 14.3 mg; 99% trans-resveratrol |
| L-tyrosine | Not included as L-tyrosine; N-acetyl L-tyrosine is listed separately | 250 mg |
| Choline | Provided through citicoline; see its separate row. Compound weight is not the amount of choline. | 250 mg VitaCholine entry on website; not treated as 250 mg citicoline |
| Cat’s claw | Not included | 4:1 concentrate; amount not verified |
| Lutemax 2020 carotenoid blend | Not included | Included; individual lutein and zeaxanthin quantities not verified |
| Vitamin B1 | Not included | 1.1 mg; thiamine form not verified |
| Biotin | Not included | 50 mcg; D-biotin |
“Not included” indicates confirmed absence from the assessed formula. “Not verified” identifies a gap in the information available for this comparison; it does not mean the manufacturer hides the amount.
ThinkEase: 16 active ingredients; caffeine-free. Compare botanical extracts by both amount and specification, not milligrams alone.
NooCube: Brain Productivity formula, not an older alpha-GPC version or another NooCube product. All 12 entries in the assessed website formula are covered. Lutemax 2020 contains carotenoids; its presence is not treated as absence of lutein or zeaxanthin. Full bottle-panel details remain unverified.
Capsule and other ingredients
ThinkEase: Pullulan capsule and NuFLOW rice-hull concentrate.
NooCube: Other-ingredient list not verified for this version.
Where our Mind Vitality formula fits
Mind Vitality’s website identifies 300 mg bacopa, but does not provide the same standardization detail in its comparison table. We therefore avoid treating that figure as equivalent to ThinkEase’s bacopa entry. Our shortlist puts the more clearly specified ThinkEase first, Rootana Pure Mind second and Mind Vitality third.
Read about the official Mind Vitality formulaAlternatives: our three recommended options
1 · Best overall
ThinkEase
Our strongest recommendation for the broad, caffeine-free daily formula and explicit ingredient specifications. The four-capsule serving is fully quantified. Its clean-label credentials are clear too: pullulan capsule and rice hull concentrate are the only other ingredients.
View ThinkEase2 · Smaller serving · clean profile
Rootana Pure Mind
A strong second choice for a smaller three-capsule serving of the same 16 actives, including 150 mg theanine and 225 mg bacopa. Pure Mind and ThinkEase share the same short pullulan-and-rice-hull other-ingredient list.
Explore Pure Mind3 · Basic alternative
Mind Vitality
Our own botanical option, including the website’s stated 500 mg lion’s mane and 300 mg bacopa. We place it third while recognizing its different selection. The official .co site is the source for this product; the ranking is not a lowest-price claim.
Explore Mind VitalityFor context on evaluating a formula, see our introduction to nootropics.
Assessment and suitability
Mind Vitality publishes this commercial comparison using the specified versions and available manufacturer information. It is not an independent customer test. Our ordering reflects the formulas and labeling detail we prefer; no direct trial establishing ThinkEase’s superiority is presented.
Product information checked 7 September 2026. Formulas can change; check the exact current version before buying. A supplement is not a treatment for a cognitive disorder. Seek professional advice for new or worsening symptoms, or to check suitability with medications and health conditions.